Nat Gyenes is a researcher and community lead with Media Cloud, an open source suite of digital media analysis tools developed at Harvard’s Berkman Klein Center for Internet & Society and the Center for Civic Media at MIT Media Lab. Drawing on experience in applied epidemiology and global health informatics, Nat’s work incorporates the creative integration of technology to understand health information landscapes, improve targeted outreach and behavior change communications, and strengthen access to care. Her current research focuses on how digital media portrays and influences issues of social norms and health equity, investigating the effects that different narratives and news frames have on public sentiment and agenda setting.